![]() This prompted the release of the song as a separate single in January 2020, and a corresponding music video starring Doja Cat and featuring both the dance Sharpe invented and a cameo from her. Soon after, the “Say So” dance was trending on TikTok. The song gained traction on TikTok after a girl named Haley Sharpe posted a quick video dancing to its chorus that went viral. “Say So” was originally released in November 2019 as part of Doja Cat’s album Hot Pink. Doja Cat’s song “Say So” is a primary example of this phenomenon. Don’t forget about your back catalog! Looking back, you might find something viable you hadn’t seen before.Recently, there seems to be a direct correlation between songs topping the charts and their popularity on TikTok. Consider things like catchy lyrics or rhythms that can lead to a short, popular, and easy dance routine. This means the short clip you choose should be broad, catchy and relatable enough for users to create their own content around it. So, study your track hard and narrow down the 15 seconds that have the highest potential of going viral. The most optimal duration for TikTok’s music content is 15 seconds long. And what has a better chance of being watched until the end – a 60-second video or a 10-second one? Obviously, prioritize sharing valuable content first, but keep this tip in mind when preparing to share content. So, when the algorithm sees your video ending or being replayed, it will see it as a valuable piece of content and push it out to more people. Keep It ShortĪs attention spans deteriorate, it may be more favorable to post shorter videos for more reasons than just TikTok’s algorithm. To do this, you can show your beat making progress, your home studio, a short tutorial, or the story behind a song. The videos your post should help people get to know you and your brand. You want to give people a chance to be creative and put their own unique twist. Give them the ability to respond to you through video replies, duets, stitches, and challenges. Make videos that encourage people to comment and share with their friends. When you’re thinking about creating content to go along with your music, think: is it engaging? Is it shareable? TikTok, as we mentioned before, is a community. ![]() You can also mix in a couple of general hashtags such as #indiemusician to still appeal to any individual on the platform. This allows the algorithm to sort out the videos and show them to an audience they believe would enjoy your videos. Because TikTok is a community, posting under certain hashtags makes you discoverable in these mini-niches. Just like any other social media platform, TikTok loves to see hashtags in the caption. This could mean posting behind-the-scenes, songwriting, performances, and more. ![]() When posting content, remember to mix it up a little while remaining within boundaries. Therefore, it’s very important to stay within your niche in order for the algorithm to favor you. With TikTok’s insanely sensitive algorithm, any videos not related to music may confuse it. Find Your Nicheįor musicians, this is easy! Your niche is music. We’re going to cover a couple of key methods that can help boost your streams. Now that your music is in the TikTok library, you’re ready to start getting your music noticed. You can do this by clicking on your profile picture in the bottom right corner. Then, just change the sound’s title to reflect your artist name and song title. If you’re sitting on something new or in progress, you can upload the song as an original sound. Still, double check with your distributor to ensure your music is available. If you’ve already released your music, the distributor you work with should’ve already taken care of distributing to TikTok. Upload Your Music To TikTokīefore you can get your music noticed on TikTok, you have to upload the tracks onto the app. Here are some key tips on how to get your music noticed on TikTok. ![]() Getting your music noticed on TikTok is no easy feat, but there are some key trends that you can follow to boost your music on this platform. TikTok has become a hub for music discovery in every genres, but it has proven to be one of the best ways to get some hype for independent projects.
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